SEO report of spinthebook.com

Redirected to spinthebook.com/home/

SPIN – How Politics Has the Power to Turn Marketing on Its Head

spinthebook.com/home/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : spinthebook.com/home/

Character length : 21

Title
SPIN – How Politics Has the Power to Turn Marketing on Its Head
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: SPIN
type: website
locale: en_US
title: SPIN
description: How Politics Has the Power to Turn Marketing on Its Head
url: http://spinthebook.com/home

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

Linkedin8

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
SPIN – How Politics Has the Power to Turn Marketing on Its Head

Character length : 69

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
6816100
Heading structure in the source code
  • <H1> SPIN: HOW POLITICS HAS THE POWER TO TURN MARKETING ON ITS HEAD.
  • <H3> Years ago, backroom political hacks embraced modern consumer marketing techniques and promptly changed the face of politics forever. In Spin, Clive Veroni brilliantly illuminates how marketers have now turned to political operatives to learn how moving minds can also move products. Chock full of real-life case studies, Veroni’s thoughtful and flawless prose tells a powerful story. This is a must-read.
  • <H2> – Terry Fallis, best-selling author of The Best Laid Plans and No Relation
  • <H1> ABOUT THE AUTHOR
  • <H1> Appearances
  • <H2> RECENT
  • <H3> Event Details
  • <H3> Event Details
  • <H3> Time
  • <H3> Learn More
  • <H2> PREVIOUS
  • <H4> Victoria College, Classes Without Quizzes Lecture Rotman School of ManagementSPUR Festival of Politics, Art & IdeasFOLD Festival of Literary DiversityLexpert Dinner Indigo/Chapters Lunch & Learn, Speaker Insurance Bureau of Canada (Ontario), Ingage Day 2014 Word On The Street Globe and Mail/Ben McNally Books Authors’ Brunch
  • <H1> News & Media
  • <H3> CTV Interview The Trump Brand
  • <H3> MetroNews Clinton Presidential Campaign
  • <H3> The Agenda with Steve Paikin
  • <H3> CTV Interview 2016 US Election
  • <H3> Review for the Literary Review of Canada
  • <H3> Interview on CBC News Network
  • <H3> Rotman School of Management
  • <H3> CTV’s Power Play
  • <H3> The Hill Times
  • <H3> Clive Veroni recasts the rules for marketing and branding in the digital age – a smart, entertaining romp lush with insight and example. Read it and reap.
  • <H2> – William Thorsell, former Editor-in-Chief, The Globe and Mail
  • <H1> Order your copy now!
  • <H2> CANADIAN RETAILERS
  • <H2> AMERICAN RETAILERS
  • <H3> In an approachable, entertaining, highly readable manner, Clive Veroni takes us into the world of tribal consumers, big data, open branding, permission marketing, and the rise of individualized targeting. As such he takes us into the world of the future in political and commercial marketing campaigns. Enjoy the read, but ponder the implications.
  • <H2> – Dr. Alan C. Middleton, Executive Director, Schulich Executive Education Centre
  • <H1> Stay Connected
  • <H2> Contact Clive
Word cloud
  • free17
  • android13
  • read12
  • site11
  • wordpress11
  • themes11
  • plugins11
  • want11
  • create11
  • new10
  • clive9
  • apk9
  • marketing8
  • veroni8
  • politics7
  • political6
  • learn6
  • games6
  • now6
  • apps6
  • how6
  • retailers6
  • author5
  • world5
  • media4
  • advertising4
  • canadian4
  • festival4
  • literary4
  • news4
  • appearances4
  • readable3
  • into3
  • marketers3
  • diversity3
  • www3
  • canada3
  • spin3
  • interview3
  • fold3
  • http3
  • brand3
  • review3
  • all3
  • american3
  • purchase3
  • veroni’s2
  • description2
  • lessons2
  • smart2
  • digital2
  • management2
  • school2
  • ideas2
  • age2
  • takes2
  • metronews2
  • move2
  • november2
  • ctv2
Keyword matrix
wordtitledescriptionsheading
free
android
read
site
wordpress
themes
Two Word cloud
  • find free10
  • free wordpress10
  • find apk7
  • read more7
  • you can7
  • you find6
Three Word cloud
  • want create site9
  • free wordpress themes9
  • you can find7
  • android games and apps6
  • did you find5
  • you find apk3
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 31 images on this web page.

Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.30
Flesch Reading Ease
61.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.20
Dale–Chall Readability
8.70
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
31671
Number of words
6370
Number of sentences
988
Average words per sentences
6
Number of syllables
10437
Syllables in words
10077
Average syllables in words
1.64
Number of words in first three syllables
1254
Percentage of word / syllables
19.69
Words not in Dale-Chall easy-word list
3396
Words not in Spache easy-word list
583

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://spinthebook.com/home/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://spinthebook.com/home/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://spinthebook.com/home/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.4.1
  • http://spinthebook.com/home/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.4.1
  • http://spinthebook.com/home/wp-content/plugins/wp-spamshield/js/jscripts.php
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/js/greensock.js?ver=1.19.0
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.kreaturamedia.jquery.js?ver=6.3.0
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.transitions.js?ver=6.3.0
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.transitions.js?ver=6.3.0
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.kreaturamedia.jquery.js?ver=6.3.0
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/js/greensock.js?ver=1.11.8
  • http://spinthebook.com/home/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://spinthebook.com/home/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • http://spinthebook.com/home/wp-content/themes/jupiter/assets/js/plugins/wp-enqueue/min/smoothscroll.js?ver=1.0
  • http://spinthebook.com/home/wp-includes/js/comment-reply.min.js?ver=4.7.5
  • http://spinthebook.com/home/wp-content/themes/jupiter/assets/js/min/core-scripts.js?ver=1.0
  • http://spinthebook.com/home/wp-content/plugins/wp-spamshield/js/jscripts-ftr-min.js
  • http://spinthebook.com/home/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://spinthebook.com/home/wp-content/plugins/js_composer_theme/assets/js/dist/js_composer_front.min.js?ver=5.0.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/js/eventon_functions.js?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/js/jquery.mobile.min.js?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/js/jquery.mousewheel.min.js?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/js/eventon_script.js?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/js/maps/eventon_gen_maps.js?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/js/maps/eventon_init_gmap.js?ver=1.0
  • http://spinthebook.com/home/wp-content/uploads/mk_assets/components-production.min.js?ver=1491545109
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://spinthebook.com/home/wp-content/plugins/LayerSlider/static/layerslider/css/layerslider.css?ver=6.3.0
  • http://spinthebook.com/home/wp-content/uploads/layerslider.custom.css?ver=6.3.0
  • http://spinthebook.com/home/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • http://spinthebook.com/home/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.1
  • http://spinthebook.com/home/wp-content/themes/jupiter/assets/stylesheet/min/core-styles.css?ver=1.0
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/css/eventon_styles.css?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/eventON/assets/fonts/font-awesome.css?ver=2.5.2
  • http://spinthebook.com/home/wp-content/plugins/js_composer_theme/assets/css/js_composer.min.css?ver=5.0.2
  • http://spinthebook.com/home/wp-content/uploads/mk_assets/components-production.min.css?ver=1491545109
  • http://spinthebook.com/home/wp-content/uploads/mk_assets/theme-options-production.css?ver=1491545109
  • http://spinthebook.com/home/wp-content/plugins/masterslider/public/assets/css/masterslider.main.css?ver=3.1.2
  • http://spinthebook.com/home/wp-content/uploads/masterslider/custom.css?ver=2
  • http://spinthebook.com/home/wp-content/themes/jupiter-child/style.css?ver=4.7.5
  • http://spinthebook.com/home/wp-content/themes/jupiter/custom.css?ver=4.7.5
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 82 different links.
Internal links: 60
External links: 22

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
206.188.193.113
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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